Typography
Color
Utilities
Custom CSS
Animations
Media Query

Rebrand Launch Reel

For the unveiling of the Montreal's soccer team rebrand from "Impact" to "CF Montréal", we were tasked to animate the brand new visual identity for the reveal video directed by Bobby Léon as well as the new team's website.This reel is a highlight compilation of the various 2D and 3D animated assets as well as the editing that were based on the creative direction of Paul & Justin (Paul Labonté & Justin Kingsley), the in-house creative directors of the CF Montréal.


Client – OTH & Vans
Production – Rodeo Production
Directed by Anecdote & Bobby Leon



Applied Arts Awards
Stash Feature

Client - Club de Foot Montréal

Creative Direction - Paul & Justin

Showreel directed by - Sebastien Camden
Live-action direction & DOP - Bobby Leon
Copywriting - Justin Kingsley
Art Direction - Paul Labonté
Editing - Sebastien Camden & Bobby Leon
Animation - Sebastien Camden & Vincent Raineri

Production - Rodeo Production
Executive Producer - Myriam Girouard
Producer - Elisa Berthiaume

Archives provided by - CF Montréal & The city of Montréal

Web Development- BLVD

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