Capsana
Pause
In this 30 second hero video for Capsana, a government-funded company focusing on health of citizens, our goal was to use the two iconic bars of the "Pause" symbol in a myriad of creative and active ways to remind cellphone users to take breaks sometimes.
Client – Capsana
Agency – LG2
Production – Rodeo Production
Directed by Anecdote
— Behance Feature
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Creative Direction – Vincent Raineri (Anecdote)
Editing & Motion Design – Sebastien Camden (Anecdote)
Copywriting – Roxanne Pelletier (LG2)
Art direction – Léa-Laure Bergeron (LG2)
Illustrations – Elizabeth Laferrière
Cel Animation – Vincent Hurtubise
Music & Sound Design – Michaêl Anctil
Sound / Post-Production – BLVD
Colorist – Simon Boisx
Image Editing – Pénélope St-Cyr Robitaille
V.O. – Eli Rose
Producer – Elisa Berthiaume (Rodeo)
Executive Producer – Myriam Girouard (Rodeo)
DP – Simon-Pierre Gingras
Set Design & Art director – Rodrigo Sergio
Gaffer – Francois Legris
Best Boy – Jean-Martin Landry
Best Boy – Frédéric Moreau
1st AC – Mathieu Nadon
MUA – Maina Militza / Folio Montréal
Stylist – Rima Chahine / Folio Montréal
Set Design Assistants – Vanessa Jackson
& Marilyne Gauthier-Leduc
Talents: humankindmgmt
Models: Fatin & Ahmed
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