Ergonofis
Built to Move
This new project for Ergonofis, a sit-stand desk company from Quebec, Canada, was put in motion in order to enhance its visibility in the North American market.
In a time when most of our days are spent sitting at our desks, their products aim to remind us we - and they - are built to move. Keeping that in mind, we wanted to explore the myriad ways that one can use their mind and body: to play, grow, brainstorm, love… and of course, move.
The main challenge was to translate the depth of the concept with strong and varied visuals that would reflect the originality and versatility of use of the target audience (entrepreneurs and creators from 25 to 50 years old), and thus the project was very ambitious: a dozen sets and talents, an abundance of 2D and 3D animations, a custom track as well as a fast-paced, colourful, energetic universe.
Client – Ergonofis
Production – Outpost
Directed by Anecdote
— Applied Arts Award
— Advertisement Behance Feature



















Client — Ergonofis
Studio — Anecdote
Directed & Edited by Sebastien Camden
Producer: Evren Boisjoli (Outpost / Achromatic Media)
DOP: Derek Branscombe
Creative Direction: Zacharie Lavertu (Commissaire Officiel) & Sebastien Camden (Pusher)
Art Direction: Zacharie Lavertu (Commissaire Officiel) & Thomas J Salaun (From Brittany)
Set Design: Thomas J Salaun & Bastien Collard (From Brittany)
2D animations: Sebastien Camden
3D animations: Aaron Kaufman
Music: Tim Buron
Additional sound design: Michaël Anctil
Post-Prod Coordination: Simon Allard (Outpost)
Grading: Martin Gaumond (Outpost)
AC: Kevin Gourvellec
Gaffer: Michel Ahelo
Key Grip: Jocelyn Cardinal
Grip: Alex Filion
Studios: Rodeo Productions
Gear: Achromatic Media, Cinepool & Cineground
Desk Assembly: Samuel Finn, Andrei Thompson & Xavier Amany
Lamp design: Studio Botté
Casting: Folio & Kimberley Pontbriand
Styling: Alexia Apalerma & Kimberley Pontbriand
Makeup artist: Léa Bégin
Set Photographer: Gaëlle Leroyer
Set Assistant: Justine Bergeron
Talents: Samuel Finn, Catherine Dea, Sasha Lew, Gabrielle Von Glasow, Trudy Simoneau, Amos Nzamba, Marie-Laurence Gravel, Olivier Bonnard, Marlond Samedy, Josh Sanjour, Andrei Thompson, Xavier Amany, Sandrine Pelletier.
Special thanks to Rodrigo Sergio, Duc Tran, Alexandra Saulnier, Guillaume Mérineau, Caroline Lanciaux, Vincent Raineri & Philippe Charlebois.