anecdote

Vans

Vans & Oth

Anecdote and Simon Duhamel teamed up to create the visual campaign presenting the collaboration between Vans Canada and Off the Hook to celebrate the stores’ 20th anniversary.The shoes have been designed to pay homage to the different neighborhoods where the stores took roots over the years in Montreal: Downtown, Old Montreal and Le Plateau.

Our approach for each video was to create a monochromatic mood and ambiance reflecting the shoes design and Vans’ brand new ComfyCouche technology while instilling the whole production with a true Montreal vibe. Live action, 3D animation, illustration and motion design come together to create this multi-disciplunary visuel eye candy, celebrating the brand’s creativity.

Client – OTH & Vans
Directed by Anecdote & Simon Duhamel

— Motion & After Effects Behance Feature

Unmute

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Client – OTH & VANS
Studio – Anecdote
Creative Director – Vincent Raineri
Directed by Vincent Raineri & Simon Duhamel
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Director of Photography – Simon Duhamel
Camera Assistant – Renaud Robert
Assistant – Océane Corbeil & Amy Feng
Costume Designer – Danièle Proulx
Fabrication Set Design – Robocut (Thomas Pagliuca)
Hair and Makeup Artist – Celica Puth Editor
Motion design – Vincent Raineri
Illustrations / Cel & Collage Animations – ELizabeth Laferrière
Color Grading – Charles-Étienne Pascal (Shed)
Music – Michaël Anctil
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3D Animation – SHED (Directed by Geoffrey Skrajewski)
CFX artist – Carl Valleray
Modeling – Michael Coutu
Textures – Laurence Brunelle
Productrice – Josée Anne Choquette