For their latest 2022 campaign, the eyewear company Newlook was looking to refresh their brand with a fun and slick aesthetic that would catch the attention of a varied audience. Our part in this endeavour was to direct a promotional ad that would encapsulate that energy in a series of videos tailored for social media formats as well as more traditional widescreen TV spot. ​​​​​​​The campaign is a playful homage on how your eyewear can elevate and change your look the way you want. It does so with various set design elements such as mirrors, distorted glass, transparent curtains, but also with animated elements such footage masked by lens shapes and energetic typography.