In November 2021, Bouclair entrusted Rodeo FX to curate an electrifying urban showcase, setting the stage for the grand opening of their flagship boutique in the vibrant heart of Griffintown. As the summer of 2022 dawned, we unveiled refreshed animations and captivating content, breathing new life into the cityscape. The on-site screen, which is the largest outdoor screen in the city of Montreal, allows passers-by to interact with the dynamic content occurring on the screen.